MRG
Director, Visual Merchandising & Creative Services
Executed visual merchandising and marketing direction for 160+ stores and 30 brands
Supervised field and corporate teams of 3 direct and 8 indirect reports
Managed multi-million-dollar budgets
Directed all marketing, visual merchandising strategies and execution for MRG’s comprehensive store expansion by opening 19 stores annually across North America and 22 stores with 15 different concepts during the first 9 months of employment, averaging 20 new stores per year
Led highly successful organizational re-branding campaign
JUICY COUTURE
Director, Visual Merchandising Operations
Directed production and delivery of monthly floor sets, seasonal overviews, visual training decks and product launch tests for 74 stores and global partners
Managed budgets in excess of $1 million and achieved cost reduction of up to 50% in key areas
Co-authored and led the creation and rollout for the first Juicy Couture Visual Standards Manual, establishing the organizational benchmark for all visual displays, training and marketing
BEBE SPORT | PH8 | 2b
Visual Merchandising Manager
Created, produced and managed weekly floor sets, product launches, window design, in-store signage, promotional collateral, visual addendums, retention and distribution lists for corporate and 62 stores across North America, effectively collaborating with all key internal and external partners
Led successful, comprehensive store conversions from BEBE SPORT to PH8
FREDERICK'S OF HOLLYWOOD
Visual Merchandising Manager
Managed all facets of visual merchandising for 140 stores across the US
Received “Impact Award” from merchant team at National Sales Conference in recognition of the development of SKU capacity guidelines for fixtures and store concepts
ADDITIONAL EXPERIENCE
Leona Edmiston - Director, Visual Merchandising & Store Operations
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